Corporate Social Responsibility Reputation Effects on MBA Job Choice: Controlling for Region of Origin

Publication Type

Conference Proceeding Article

Publication Date



In a preliminary study with 279 MBA’s from two European and three North American business schools we find that reputation-related attributes of caring about employees, environmental sustainability, community/stakeholder relations, and ethical products and services are important in job choice decisions. We use an adaptive conjoint analysis survey tool to discover the relative weighting of a new set of social responsibility job search criteria, including these attributes with traditional job search criteria like financial package, geographical location, etc. In addition, our results show that more than ninety percent of the MBAs in the sample were willing to forgo financial benefits in order to work for an organization with a better reputation for corporate social responsibility and ethics. We find similar results when controlling for region of origin of the respondents.


Job choice, corporate social responsibility


Business | Business Law, Public Responsibility, and Ethics

Research Areas

Organisational Behaviour and Human Resources


Innovating for Sustainability: 11th International Conference on the Greening of Industry, San Francisco, 12-15 October 2003

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Last Page


City or Country

San Francisco