Title

Competitive Reasoning and Reactions: Evidence from Executives

Publication Type

Conference Proceeding Article

Publication Date

2002

Discipline

Marketing

Research Areas

Marketing

Publication

Marketing in a changing world: Scope, opportunities and challenges: Proceedings of the 31st EMAC Conference, May 28-31, 2002

ISBN

9789728755003

Publisher

University of Minho

City or Country

Braga, Portual

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