An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice
Studies the effects of unit pricing and nutritional labeling upon supermarket choice. Review of unit pricing literature during the late 1960s and early 1970s; Consumer awareness and use of unit pricing; Effects of unit pricing on shopper behavior.
Marketing | Sales and Merchandising
Strategy and Organisation
Advances in Consumer Research
Association for Consumer Research
Mathews, H. Lee; Wilson, David T.; TAN, Chin Tiong; and Sweeney, Timothy.
An Exploratory Study of the Effects of Units Pricing and Nutritional Labelling Upon Supermarket Choice. (1974). Advances in Consumer Research. 1, 17-28. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/167