Title

Understanding the Japanese as Customers, Competitors, and Collaborators

Publication Type

Journal Article

Publication Date

4-1991

Abstract

The Japanese have devoted substantial time and resources to understanding Western markets and competitors. The West has typically not reciprocated. The resulting information asymmetry has contributed to Japanese competitive success. The article discusses some key issues in understanding Japanese companies in all three roles in which Western firms meet them - as customers, competitors, and collaborators.

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Japan and the World Economy

Volume

3

Issue

1

First Page

61

Last Page

91

ISSN

0922-1425

Identifier

10.1016/0922-1425(91)90018-8

Publisher

Elsevier