Understanding the Japanese as Customers, Competitors, and Collaborators
The Japanese have devoted substantial time and resources to understanding Western markets and competitors. The West has typically not reciprocated. The resulting information asymmetry has contributed to Japanese competitive success. The article discusses some key issues in understanding Japanese companies in all three roles in which Western firms meet them - as customers, competitors, and collaborators.
Organisational Behaviour and Human Resources
Japan and the World Economy
MONTGOMERY, David B..
Understanding the Japanese as Customers, Competitors, and Collaborators. (1991). Japan and the World Economy. 3, (1), 61-91. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/1612