Title

Consumer Characteristics Associated with Dealing: An Empirical Example

Publication Type

Journal Article

Publication Date

2-1971

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Journal of Marketing Research

Volume

8

Issue

1

First Page

118

Last Page

120

ISSN

0022-2437

Identifier

http://www.jstor.org/stable/3149741

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