Title

Marketing Decision-Information Systems: An Emerging View

Publication Type

Journal Article

Publication Date

5-1970

Abstract

Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a coordinated, balanced growth of the system components must be achieved. The authors extend their initial information systems proposal to include further design concepts and practical examples.

Discipline

Business

Research Areas

Marketing

Publication

Journal of Marketing Research

Volume

7

Issue

2

First Page

226

Last Page

234

ISSN

0022-2437

Identifier

http://www.jstor.org/stable/3150113

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