Title

College on Marketing Proposed

Publication Type

Journal Article

Publication Date

2-1967

Abstract

The purpose of this note is to acquaint the TIMS membership with a movement to establish a TIMS College on Marketing and to solicit the assistance of interested participants in this endeavor.

Discipline

Business

Research Areas

Marketing

Publication

Management Science C

Volume

6

Issue

6

ISSN

0025-1909

Publisher

INFORMS

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