Title

Computer Uses in Marketing Research: A Proposal

Publication Type

Journal Article

Publication Date

5-1967

Abstract

The need for a clearinghouse on computer applications in marketing research is developed and a solution proposed. A possible format for such a forum in JMR is outlined.

Discipline

Business

Research Areas

Marketing

Publication

Journal of Marketing Research

Volume

4

Issue

2

First Page

195

Last Page

198

ISSN

0022-2437

Identifier

10.2307/3149366

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