Computer Uses in Marketing Research: A Proposal
The need for a clearinghouse on computer applications in marketing research is developed and a solution proposed. A possible format for such a forum in JMR is outlined.
Journal of Marketing Research
MONTGOMERY, David B..
Computer Uses in Marketing Research: A Proposal. (1967). Journal of Marketing Research. 4, (2), 195-198. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/1578