Title

Product Placement in Computerspielen: Chancen und Entwicklunge

Alternative Title

Product Placement in Videogames

Publication Type

Book

Publication Date

2007

Keywords

computer games, video games, advertising

Discipline

Advertising and Promotion Management | Business and Corporate Communications

Research Areas

Corporate Communication

ISBN

9783836413596

Publisher

VDM Verlag Dr. Müller

City or Country

Saarbrücken

Additional URL

http://worldcat.org/isbn/9783836413596