Title

Innovative TV Commercials: Application, Development and Evaluation

Alternative Title

Innovative Fernsehwerbung: Einsatz, Entwicklung und Evaluation

Publication Type

Book

Publication Date

2007

Discipline

Advertising and Promotion Management | Business and Corporate Communications

Research Areas

Corporate Communication

ISBN

9783836408622

Publisher

VDM Verlag Dr. Müller

City or Country

Saarbrücken

Additional URL

http://worldcat.org/isbn/9783836408622