Publication Type

Journal Article

Version

Postprint

Publication Date

12-2001

Abstract

This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other's traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars to further advance the integration of RBV and marketing from both theory-driven practice management as well as a problem-driven theory development perspectives.

Keywords

marketing, resource-based view, framework, competitive advantage, customer value

Discipline

Business | Marketing

Research Areas

Marketing

Publication

Journal of Management

Volume

27

Issue

6

First Page

777

Last Page

802

ISSN

0149-2063

Identifier

10.1177/014920630102700610

Publisher

SAGE

Included in

Marketing Commons

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