Title

Franchising Could Help Your Business in an Economic Downturn

Publication Type

Report

Publication Date

12-2008

Abstract

This article describes the pressures to raise funds for business expansion, and positions business format franchising as a means to access funds. It describes the main elements of franchising systems as they pertain to the generation and flow of funds. But there are risks, as franchising is long term and is not a panacea.

Discipline

Marketing

Research Areas

Finance

Publication

SME Toolkit India

First Page

4