Franchising Could Help Your Business in an Economic Downturn
This article describes the pressures to raise funds for business expansion, and positions business format franchising as a means to access funds. It describes the main elements of franchising systems as they pertain to the generation and flow of funds. But there are risks, as franchising is long term and is not a panacea.
SME Toolkit India
Franchising Could Help Your Business in an Economic Downturn. (2008). SME Toolkit India. 4. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/1103