Title

Mass Retailing in Asia (B): Competition Insead Case

Publication Type

Report

Publication Date

2007

Abstract

This is the first of a two-case series (305-062-1 and 305-063-1). The case series discusses the applicability of the hypermarkets and supermarkets business models in Asian contexts. Case (A) illustrates the industry evolution, the economic model and the globalisation trends of mass retailing and describes the key characteristics of various Asian markets with a particular emphasis on China and Japan. The (B) case presents some of the major international players in this industry: Wal- Mart, Carrefour, Tesco, Metro, Makro, Dairy Farm, Ito-Yokado and Aeon. More detailed individual cases: 'Carrefour in Asia' (305-060-1) and 'Wal- Mart in Asia' provide a deeper analysis of those two firms' strategies in the region. This case study aims to: (1) perform an industry analysis in a regional (Asian) context; (2) identify the issues associated with the globalisation of services; (3) discuss the applicability of the hypermarket business model in Asia; and (4) analyse how competitive advantages can be built internationally with a particular focus on Asia (especially China and Japan).

Discipline

Sales and Merchandising

Research Areas

Marketing

Editor

Hitt, Ireland, and Hoskisson, Thomson

Publisher

Hitt, Ireland, and Hoskisson, Thomson

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