Title

Formation of Corporate Reputation Judgments

Publication Type

Journal Article

Publication Date

2008

Abstract

Researchers have only recently turned their attention to the study of corporate reputation.As is characteristic of many early areas of management inquiry, the field is decidedly multidisciplinary and disconnected. This article selectively reviews reputation research conducted mainly during the past decade. A framework is proposed that views reputation from the perspective of organizational impression management. Corporations are viewed as social actors, intent on enhancing their respectability and impressiveness in the eyes of constituents.

Discipline

Human Resources Management | Organizational Behavior and Theory

Research Areas

Strategy and Organisation

Publication

Journal of Management

Volume

35

Issue

6

First Page

1481

Last Page

1493

ISSN

0149-2063

Identifier

10.1177/0149206309348788