Formation of Corporate Reputation Judgments
Researchers have only recently turned their attention to the study of corporate reputation.As is characteristic of many early areas of management inquiry, the field is decidedly multidisciplinary and disconnected. This article selectively reviews reputation research conducted mainly during the past decade. A framework is proposed that views reputation from the perspective of organizational impression management. Corporations are viewed as social actors, intent on enhancing their respectability and impressiveness in the eyes of constituents.
Human Resources Management | Organizational Behavior and Theory
Strategy and Organisation
Journal of Management
Highhouse, S.; Brooks, M. E.; and Greguras, G. J..
Formation of Corporate Reputation Judgments. (2008). Journal of Management. 35, (6), 1481-1493. Research Collection Lee Kong Chian School Of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research/1009