Stefan Jacob and Pin Kwokchallenge Southeast Asian companies to consider the rewards, and risks, of entering the Base of the Pyramid market.
Business Administration, Management, and Operations
Copyright Owner and License
Copyright © 2011 by Lien Centre for Social Innovation
Jacob, Stefan and Kwok, Pin.
Improving Lives in the Base of Pyramid, Profitably. (2011). Social Space. 48-53. Social Space.
Available at: http://ink.library.smu.edu.sg/lien_research/82