Improving Lives in the Base of Pyramid, Profitably

Author

Stefan Jacob
Pin Kwok

Publication Type

Magazine Article

Version

publishedVersion

Publication Date

2011

Abstract

Stefan Jacob and Pin Kwokchallenge Southeast Asian companies to consider the rewards, and risks, of entering the Base of the Pyramid market.

Discipline

Business Administration, Management, and Operations

Publication

Social Space

ISSN/ISBN

1793-7809

Publisher/Conference

Lien Centre

Copyright Owner and License

Lien Centre for Social Innovation

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Citation

Jacob, Stefan and Kwok, Pin. Improving Lives in the Base of Pyramid, Profitably. (2011). Social Space. 48-53.
Available at: https://ink.library.smu.edu.sg/lien_research/82