Publication Type

Journal Article

Publication Date

2010

Abstract

As issues and campaigns for various causes in the non-profit space have begun to proliferate across Asia, the struggle to remain relevant and gain critical attention is growing. Author Anita Devasahayam discusses how the Malaysian chapter of the World Wide Fund for Nature tackled the challenge by devising new media strategies and advocacy campaigns to remain relevant in an increasingly connected and cause-conscious world.

Discipline

Communication Technology and New Media | Nonprofit Administration and Management | Social Media

Publication

Social Space

Copyright Owner and License

Copyright © 2010 by Lien Centre for Social Innovation

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