Author

Al Hammond

Publication Type

Journal Article

Publication Date

2012

Abstract

Governments and markets have failed to adequately serve the four billion consumers at the bottom of the economic pyramid (BOP). Al Hammond explains why this is so and outlines strategies for how different players can harness the growth of the BOP market.

Discipline

Business | Technology and Innovation

Publication

Social Space

Copyright Owner and License

Copyright © 2012 by Lien Centre for Social Innovation

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