Governments and markets have failed to adequately serve the four billion consumers at the bottom of the economic pyramid (BOP). Al Hammond explains why this is so and outlines strategies for how different players can harness the growth of the BOP market.
Business | Technology and Innovation
Copyright Owner and License
Copyright © 2012 by Lien Centre for Social Innovation
Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream. (2012). Social Space. 66-70. Social Space.
Available at: http://ink.library.smu.edu.sg/lien_research/109