Barbie Keiser, Information Resource Management Consultant, conducted a one day workshop titled “Substance beyond style: Marketing library and information services in the 21st century” in Singapore on 15 October. The workshop was organized by the Library Association of Singapore and the Singapore Management University. It was held at the Reading Room, Li Ka Shing Library, Singapore Management University. Ms. Keiser noted that she did her first marketing workshop in Singapore in 1989 and was pleased to be back twenty years later.
marketing, libraries, library services, Barbie Keiser
Library and Information Science
Yeo, Pin Pin. 2008. Marketing and librarians. Access, December, 67: 4.