Publication Type
Magazine Article
Version
Postprint
Publication Date
12-2008
Abstract
Barbie Keiser, Information Resource Management Consultant, conducted a one day workshop titled “Substance beyond style: Marketing library and information services in the 21st century” in Singapore on 15 October. The workshop was organized by the Library Association of Singapore and the Singapore Management University. It was held at the Reading Room, Li Ka Shing Library, Singapore Management University. Ms. Keiser noted that she did her first marketing workshop in Singapore in 1989 and was pleased to be back twenty years later.
Keywords
marketing, libraries, library services, Barbie Keiser
Discipline
Library and Information Science
Publication
Access
Volume
67
First Page
4
ISSN
0217-5673
Publisher
iGroup
Embargo Period
7-20-2011
Citation
Yeo, Pin Pin. 2008. Marketing and librarians. Access, December, 67: 4.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://www.aardvarknet.info/access/number67/othernews.cfm?othernews=01