Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

11-2009

Abstract

Corporate Social Responsibility (CSR) initiatives are often viewed upon as publicity stunts; that corporations only do “good” only if it makes them look good - a cynical view, perhaps, but not completely groundless. Though it may seem as if more organisations are stepping up to serve social causes, such initiatives, as seen from inside the heads of corporate honchos, are secondary to profit maximisation. This is problematic, as more and more people seek to align their lives and careers with the social interests that matter.

Disciplines

Business

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1248

Subject(s)

Business Ethics

Included in

Business Commons

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