Corporate Social Responsibility (CSR) initiatives are often viewed upon as publicity stunts; that corporations only do “good” only if it makes them look good - a cynical view, perhaps, but not completely groundless. Though it may seem as if more organisations are stepping up to serve social causes, such initiatives, as seen from inside the heads of corporate honchos, are secondary to profit maximisation. This is problematic, as more and more people seek to align their lives and careers with the social interests that matter.
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Businesses re-imagined: Social value above shareholder value?. (2009). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/8