Knowledge@SMU
Publication Type
Journal Article
Publication Date
11-2009
Abstract
Corporate Social Responsibility (CSR) initiatives are often viewed upon as publicity stunts; that corporations only do “good” only if it makes them look good - a cynical view, perhaps, but not completely groundless. Though it may seem as if more organisations are stepping up to serve social causes, such initiatives, as seen from inside the heads of corporate honchos, are secondary to profit maximisation. This is problematic, as more and more people seek to align their lives and careers with the social interests that matter.
Disciplines
Business
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1248
Subject(s)
Business Ethics
Citation
Knowledge@SMU.
Businesses re-imagined: Social value above shareholder value?. (2009).
Available at: https://ink.library.smu.edu.sg/ksmu/8