China Mobile, China’s largest cell phone carrier, and Google, the world’s largest search engine, announced in January a “mobile search” partnership in China. Nine days later, China Unicom, China’s second-largest cell-phone carrier, reportedly entered into talks with Baidu, the Chinese search engine, about developing a similar alliance in China. The news marked the spread of search-engine warfare from computers to cell phones. For both Baidu and Google, a partnership with mobile operators is expected to help them win a significant number of subscribers in a short period of time. Will Google and Baidu’s arrival reshape the mobile search industry in China? And will the other, smaller players lose ground? China Knowledge@Wharton talked to experts in the industry.
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Will Google and Baidu's Arrival Reshape the Mobile Search industry in China?. (2007). Knowledge@SMU.
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