Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

2-2007

Abstract

Microsoft's Vista operating system should give the company a revenue stream that will run for years, but experts at Wharton say the January 30 launch of the consumer versions of Microsoft's flagship software may be among the last of its kind -- a product sold for a flat fee in a shrink-wrapped box. Indeed, many wonder if the software business model that has made Microsoft so dominant may begin to fade as new software business models -- from open source to advertising supported -- gain increasing traction.

Disciplines

Business | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1031

Subject(s)

Technology and Information Systems

Share

COinS