Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

5-2012

Abstract

The news media are going through their most robust transformation since the dawn of the printing press, in large part due to the Internet and message sharing services like Twitter. As news agencies gear up to find out how they can make use of social media, businesses have also wondered how tapping on this new phenomenon can help them increase their customer reach. The first step to doing it is to understand the information sharing habits of these users.

Disciplines

Business | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1426

Subject(s)

Technology and Information Systems

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