Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

8-2009

Abstract

Community websites are increasingly viewed as treasure troves of opinions, from restaurant service to hotel accommodations, from mobile phone reviews to reliability ratings of an online auctioneer. An underlying factor behind the success of such websites is the implicit trust between users – to offer unbiased, accurate views. Consequently, a trustworthy online community puts users at ease to make decisions and perform transactions confidently. So web administrators would do well to maintain a trusting online community, if only to keep the cash tills a-ringing. But is it possible to measure or monitor something as unquantifiable as inter-user trust?

Disciplines

Business | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1230

Subject(s)

Technology and Information Systems

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