Knowledge@SMU
Publication Type
Journal Article
Publication Date
8-2009
Abstract
Community websites are increasingly viewed as treasure troves of opinions, from restaurant service to hotel accommodations, from mobile phone reviews to reliability ratings of an online auctioneer. An underlying factor behind the success of such websites is the implicit trust between users – to offer unbiased, accurate views. Consequently, a trustworthy online community puts users at ease to make decisions and perform transactions confidently. So web administrators would do well to maintain a trusting online community, if only to keep the cash tills a-ringing. But is it possible to measure or monitor something as unquantifiable as inter-user trust?
Disciplines
Business | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1230
Subject(s)
Technology and Information Systems
Citation
Knowledge@SMU.
The importance of being earnest… in cyberspace. (2009).
Available at: https://ink.library.smu.edu.sg/ksmu/401