Social networks offer up a goldmine of information. Save for privacy concerns, it has never before been easier for researchers to understand the needs and wants of their subjects or to examine links between the likes and dislikes of connected individuals. Going beyond the report of human quirks over the internet, however, web 2.0 data has practical uses too, especially for professionals in finance and marketing. At the 3rd International Conference on Social Informatics, hosted by SMU's School of Information Systems, academics discussed the hurdles and real-world benefits of data mining.
Business | Technology and Innovation
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Copyright © Singapore Management University 2012
Technology and Information Systems
Measuring social networks for real-time competitive advantage. (2011). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/396