With the growing popularity of the Internet and digital communication, the efficiency of the online auction has attracted increasing attention. In an article titled, “The Value of Reputation: Evidence from Online Auctions,” four scholars at Beijing University - Zhou Lian, Zhang Weiying, Gu Quanlin and Shen Yi – use data provided by Eachnet, a Chinese online auction company with the biggest market share in China before being acquired by eBay in 2003, to analyze the various factors that contribute to a successful online auction.
Business | Technology and Innovation
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How to Make Online Auctions More Successful – for Both Sellers and Buyers. (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/393