Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

3-2007

Abstract

With the growing popularity of the Internet and digital communication, the efficiency of the online auction has attracted increasing attention. In an article titled, “The Value of Reputation: Evidence from Online Auctions,” four scholars at Beijing University - Zhou Lian, Zhang Weiying, Gu Quanlin and Shen Yi – use data provided by Eachnet, a Chinese online auction company with the biggest market share in China before being acquired by eBay in 2003, to analyze the various factors that contribute to a successful online auction.

Disciplines

Business | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1066

Subject(s)

Technology and Information Systems

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