Knowledge@SMU
Publication Type
Journal Article
Publication Date
12-2010
Abstract
The exponential growth of social networking sites over the past few years has not escaped the attention of business and government leaders, many of whom are now scrambling to uncover how best to exploit social interactions online for monetary or political gains. However, before any benefit can be realised and reaped, patterns in the relationships between users on these networks need to be analysed and understood; and to do that, there is a need to first unearth and organise data. Academics and industry practitioners exchanged their findings at a recent School of Information Systems workshop.
Disciplines
Business | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1327
Subject(s)
Technology and Information Systems
Citation
Knowledge@SMU.
Friendships, trust and advertisers: The art of mining social networks. (2010).
Available at: https://ink.library.smu.edu.sg/ksmu/391