Samsung Electronics, one of the biggest brands in consumer electronics today, was once seen as a low-quality producer of knock-offs. Yet, under the controversial leadership of its founding Lee family and plenty of nudging from a helpful South Korean government, the company has defied conventional growth patterns of large companies, made itself a critical player in the semiconductor industry, overshadowed fellow Korean companies, provided cause for anxiety amongst overseas competitors, and won over the hearts and wallets of finicky consumers all over the world.
Business | Strategic Management Policy
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The growing giant: How Samsung Electronics got its appetite. (2010). Knowledge@SMU.
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