Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

6-2009

Abstract

It is time to break out of the old mould. The current economic crisis has shown quite clearly enough, that the old practices of running businesses since the Second World War cannot be sustained. Companies, including world-class multinationals, are not destroyed by competition. In a sense, they self-destruct when they are too slow in adapting to shifting operating environments. For business leaders, they are getting a wake up call. Jagdish Sheth, marketing professor from Emory University, suggests how companies can reinvent the way they do business.

Disciplines

Business | Strategic Management Policy

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1217

Subject(s)

Strategic Management

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