It is time to break out of the old mould. The current economic crisis has shown quite clearly enough, that the old practices of running businesses since the Second World War cannot be sustained. Companies, including world-class multinationals, are not destroyed by competition. In a sense, they self-destruct when they are too slow in adapting to shifting operating environments. For business leaders, they are getting a wake up call. Jagdish Sheth, marketing professor from Emory University, suggests how companies can reinvent the way they do business.
Business | Strategic Management Policy
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Seven ways to reinvent business for the age of capability. (2009). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/377