In the book, 'No Fear: Business Leadership in the Age of Digital Cowboys', author and Finnish entrepreneur Pekka Viljakainen gives his take on the skills required of future leaders, who have to manage the hordes of young adults who grew up with mobile phones, game consoles and the internet. Viljakainen argues, through personal and gathered anecdotes, that the best way to manage the "digital cowboys" of the "PlayStation generation" is to inspire and empower. To do that, a leader needs to be fearless, and to be "where the battle rages".
Business | Strategic Management Policy
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Copyright © Singapore Management University 2012
No Fear: Leadership, "digital cowboys" and the "PlayStation generation". (2011). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/373