It is easy to grow. Just buy a rival. However, this is a strategy fraught with risks and not all organisations are in the rightly suited to grow this way. Philip Zerrillo, a professor of marketing at the Lee Kong Chian School of Business, explains the thought process and ways by which organisations can try to grow and do so for the longer term.
Business | Strategic Management Policy
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Ingredients for creating and sustaining growth for the long term. (2011). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/368