Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

2-2012

Abstract

The thought of having to rally thousands of employees, scattered across a diverse continent, behind a set of corporate goals may seem daunting. Not for Jovina Ang, an adjunct faculty of corporate communication at SMU and marketing communications director at Microsoft Services Asia. With a little out-of-the-box thinking and some coordination, Ang pulled together a series of weekly videos to achieve this objective and more. Best of all, the idea has proved itself to be low in costs but high in returns.

Disciplines

Business | Strategic Management Policy

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1408

Subject(s)

Strategic Management

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