The thought of having to rally thousands of employees, scattered across a diverse continent, behind a set of corporate goals may seem daunting. Not for Jovina Ang, an adjunct faculty of corporate communication at SMU and marketing communications director at Microsoft Services Asia. With a little out-of-the-box thinking and some coordination, Ang pulled together a series of weekly videos to achieve this objective and more. Best of all, the idea has proved itself to be low in costs but high in returns.
Business | Strategic Management Policy
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Copyright © Singapore Management University 2012
Enhancing internal communications: How Microsoft cuts through the clutter. (2012). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/364