Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

3-2007

Abstract

Global media houses have been systematically targeting India over the past two years, encouraged primarily by burgeoning readership levels and relaxed government policies on foreign investment in the industry. At the same time, deep-pocketed advertisers are zeroing in on a young, brand-aware population's rising income and literacy levels. In addition, foreign private equity investors and publishers have set up alliances with domestic players; new mainstream newspapers and niche magazines have been launched, and regional-language publishers have increased their reach. India Knowledge@Wharton spoke to publishers and market analysts about this media boom.

Disciplines

Business | Strategic Management Policy

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1053

Subject(s)

Strategic Management

Share

COinS