The kiranas, or corner mom-and-pop stores, have been the mainstay of India’s retail scene. As the country’s economy develops and income levels rise, taste and preferences of Indian consumers are also changing. Increasingly, the country’s retail industry is attracting large companies in so-called “organised retail”, where big supermarket chains are set to provide an entirely different shopping experience for the estimated 500 million Indian consumers with significant income to spend. While the opportunities are obvious, what are the challenges?
Business | Strategic Management Policy
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Book review: Battle begins for the wallets of 500 million Indian consumers. (2009). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/357