Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

4-2007

Abstract

Focus Media is the darling of investors. The company, which has placed LCD advertising screens in office buildings and other venues in some 50 cities around China, has been expanding throughout the country at a feverish rate, causing ad revenues to soar and setting share prices on a steady upward trend. Some say that the company is filling a real need in the market for advertisers trying to reach potential customers, and that the concept of advertising in confined spaces is a very good selling point. However, other observers doubt the impact and effectiveness of LCD advertising, and say there are concerns that the company may be growing too rapidly. China Knowledge@Wharton interviewed industry experts about this new business model.

Disciplines

Business | Strategic Management Policy

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1068

Subject(s)

Strategic Management

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