How big is the mailbag of the world's most populous democracy? In a recent annual report, the Indian Department of Posts claims that its mail traffic was 8.6 billion pieces in 2003-04. In 2004-05, it says, that number dipped to 7.4 billion. Sound like a business in gradual decline? Not so, say executives at Pitney Bowes, the U.S.-based provider of mail management services, which has $5.5 billion in annual revenues and more than 35,000 employees worldwide. Two years ago Pitney Bowes took over its Indian distributor to set up shop in that country. How has its foray fared so far? India Knowledge@Wharton spoke with executives responsible for the India strategy to find out.
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Post Haste: Why Pitney Bowes Wants to Automate India's Mailstream. (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/336