Through the Looking Glass: Singapore’s First Customer Satisfaction Survey

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

5-2008

Abstract

The Institute of Service Excellence (ISES) was established by the Singapore Management University (SMU) and Singapore’s Workforce Development Agency (WDA) in mid-2007. In April 2008, following a survey conducted across various sectors and subsectors, the Institute launched the nation’s first customer satisfaction index, known as the Customer Satisfaction Index of Singapore (CSISG). Singapore scored 68.7 out of 100 in the CSISG, lower than South Korea and the United States which scored 72 and 75 respectively.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1137

Subject(s)

Marketing

Citation

Knowledge@SMU. Through the Looking Glass: Singapore’s First Customer Satisfaction Survey. (2008).
Available at: https://ink.library.smu.edu.sg/ksmu/323