Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

5-2007

Abstract

Jorg Dietzel was born in Germany in 1961. An advertising industry veteran, he opened his own brand consultancy, Jorg Dietzel Brand Consultants, in Singapore two years ago, and teaches classes on Advertising and Strategic Brand Management at Singapore Management University's Lee Kong Chian School of Business. Dietzel talks to Knowledge@SMU about why companies in Asia need to re-brand themselves as responsible corporate citizens or face losing out to competitors.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1006

Subject(s)

Marketing

Included in

Marketing Commons

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