Winning new customers is expensive. More businesses are acting proactively to forestall losing existing clients by using predictive software to help pinpoint those likely to defect. Singapore Management University marketing professor Andre Bonfrer is working in partnership with George Knox (Tilburg University), Jehoshua Eliashberg (The Wharton School) and Jeongwen Chiang (Cheung Kong Graduate School of Business) to develop a predictive model targeted at the subscription-based service sector.
Business | Marketing
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Prediction Software Identifies Cellphone, Cable and Internet Subscribers Who Are Likely to Defect and When. (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/317