How can companies, especially those operating in end-consumer industries and saturated markets, become successful? By transforming themselves into truly marketing-led organisations, advises the Monitor Group, a global management services firm. Monitor has developed a finely tuned go-to-market approach which calls for a fundamental shift at the leadership level from an inside-out perspective to an outside-in view of the marketplace.
Business | Marketing
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Copyright © Singapore Management University 2012
Monitor Group's Go-to-Market Methodology Advocates the 'Outside-in' Approach. (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/314