Knowledge@SMU
Publication Type
Journal Article
Publication Date
12-2007
Abstract
How can companies, especially those operating in end-consumer industries and saturated markets, become successful? By transforming themselves into truly marketing-led organisations, advises the Monitor Group, a global management services firm. Monitor has developed a finely tuned go-to-market approach which calls for a fundamental shift at the leadership level from an inside-out perspective to an outside-in view of the marketplace.
Disciplines
Business | Marketing
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1112
Subject(s)
Marketing
Citation
Knowledge@SMU.
Monitor Group's Go-to-Market Methodology Advocates the 'Outside-in' Approach. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/314