Sarah Mavrinac is the founder and president of not-for-profit financial education organisation, aidha, which started operations in January 2007 in Singapore. aidha offers training courses to women migrant workers, in particular those in domestic service. Mavrinac delivered a talk recently on “Marketing on a Shoestring -- The Challenge of Not-for-Profit Outreach", organised by the Centre for Marketing Excellence of the Lee Kong Chian School of Business, Singapore Management University.
Business | Marketing
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Copyright © Singapore Management University 2012
Marketing on a Shoestring in Not-for-Profits: No Pain No Gain. (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/311