Marketing on a Shoestring in Not-for-Profits: No Pain No Gain

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

12-2007

Abstract

Sarah Mavrinac is the founder and president of not-for-profit financial education organisation, aidha, which started operations in January 2007 in Singapore. aidha offers training courses to women migrant workers, in particular those in domestic service. Mavrinac delivered a talk recently on “Marketing on a Shoestring -- The Challenge of Not-for-Profit Outreach", organised by the Centre for Marketing Excellence of the Lee Kong Chian School of Business, Singapore Management University.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1114

Subject(s)

Marketing

Citation

Knowledge@SMU. Marketing on a Shoestring in Not-for-Profits: No Pain No Gain. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/311