Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

8-2007

Abstract

McDonald’s in Japan uses GIS (Geographic Information Systems) to help identify promising new store sites by overlaying demographic information on maps. The value of location as a business measure is fast becoming an important consideration for organisations, and GIS is emerging as a powerful location intelligence tool. Singapore Management University information systems professor Kam Tin Seong is a strong advocate and promoter of GIS for doing better business. Knowledge@SMU talked to Kam about GIS in general, and about his research project using GIS as a tool to better understand Singapore’s sizzling property market.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1085

Subject(s)

Marketing

Included in

Marketing Commons

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