McDonald’s in Japan uses GIS (Geographic Information Systems) to help identify promising new store sites by overlaying demographic information on maps. The value of location as a business measure is fast becoming an important consideration for organisations, and GIS is emerging as a powerful location intelligence tool. Singapore Management University information systems professor Kam Tin Seong is a strong advocate and promoter of GIS for doing better business. Knowledge@SMU talked to Kam about GIS in general, and about his research project using GIS as a tool to better understand Singapore’s sizzling property market.
Business | Marketing
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Copyright © Singapore Management University 2012
Mapping Better Business Strategies with GIS (Geographic Information Systems). (2007). Knowledge@SMU.
Available at: http://ink.library.smu.edu.sg/ksmu/309