Knowledge@SMU
Publication Type
Journal Article
Publication Date
9-2010
Abstract
What prompted former corporate warriors like Adam Horler and Tay Lai Hock trade their suits for t-shirts and embrace a new way of life with green and sustainability as its central tenet? It is LOHAS, or Lifestyle of Health and Sustainability, described as a “biggest market you’ve never heard of”. In a recent talk at SMU, Horler and Tay share what is their motivation, what is the appeal of LOHAS, and how are they marketing this concept to bring more converts on board.
Disciplines
Business | Marketing
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1306
Subject(s)
Marketing
Citation
Knowledge@SMU.
LOHAS: Marketing a green and sustainable way of living. (2010).
Available at: https://ink.library.smu.edu.sg/ksmu/308