There are many ways to grow a business in a competitive market. For Procter & Gamble, the parent company of renowned brands such as Gillette, Olay and Pampers, strategic innovation through market research is crucial. To succeed in Asia, however, the company will have to get creative, says Medhee Jarumaneeroj, P&G Asia's male grooming marketing and external relations lead at a SMU Centre of Marketing Excellence lecture.
Business | Marketing
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Growing in Asia: P&G turns to market research. (2011). Knowledge@SMU.
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