Knowledge@SMU

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

12-2008

Abstract

Can movie exhibitors, distributors and producers predict box office earnings apart from opening numbers, some good hunches, and a lot of luck? At a recent seminar on ‘Researching the Entertainment Industry’ at the Singapore Management University, Josh Eliashberg, Wharton professor of marketing and operations and information management, presented a set of decision support tools developed with an international team of researchers, which could help “to make a science out of an art”.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Article ID

1183

Subject(s)

Marketing

Included in

Marketing Commons

Share

COinS